Over the past semester, the university conducted multiple focus groups and received nearly 1,000 responses to the brand feedback survey.
University leadership emphasized that the feedback was appreciated and being taken seriously.
Key feedback from the survey:
– The visual alignment with CU system adds value to our identity in many contexts
– The timing isn’t right to invest in expensive implementation of new marks
– People want to understand the vision for the future, our strategic identity, as much as they want to offer feedback on our branded marks, our visual identity
Reminders as we move forward:
– We are still and will always be University of Colorado Colorado Springs
– The visual representation of our formal name is an important part of our visual identity
– As we move into FY27 with renewed strategic focus, building our strategic identity, we have a responsibility to make sure the visual identity aligns with that
Next steps:
– In FY27, the below mark will be added to our identity standards to align more closely with the CU System when doing so creates a position of strength
– The new mark will be available for use so that we can continue to test and measure audience response, particularly in enrollment and advancement. Use of the new mark will not be required
– When the new mark is used, co-branding with the CU System mark listing all campus locations will no longer be required
– We will NOT use an abbreviation of Colorado Springs (CS) next to CU. We will still use UCCS as the acronym of our formal name
– The current UCCS mark will continue to be included in our brand standards
– In the fall, we’ll invite participation in the development of other marks, including a coordinating short mark and possible athletics and spirit marks